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Partner program

Become a channel partner or reseller.

Sell India's fastest-growing cloud dialer + AI voice agent platform to your customers — with margins that respect the effort you put in, product depth you can defend in a demo, and a partner desk that actually responds within one business day.

Why partner with dialque

A product you can sell without defending it.

India-first telephony is a rising category. dialque is the platform your customers are already searching for — you're selling something they want, not something you have to convince them of.

Unit economics that work

Our per-active-user pricing (₹1,500/user/month) with carrier passthrough means large customers are large deals — no capped seat count, no minute markup that shrinks your margin.

Compliance out of the box

TRAI TCCCPR, DLT, NDNC, DPDP Act — all handled at the platform level. You never have to talk your customer through a six-week compliance project.

Product depth you can defend

Six dial modes for humans + autonomous AI voice agents in Hindi + regional languages. Self-hosted, cloud-managed, or hybrid. Deep enough to win RFPs, not so heavy that a 30-min demo isn't enough.

Real partner support

A named partnerships lead per active partner, joint-selling on named accounts on request, monthly product-update briefings, and a private Slack for questions.

Co-branded materials

Sales decks, demo scripts, competitive battle-cards, and case studies you can white-label for your prospects. Onboarding kit ready within 5 business days of signing.

Not just India

If you serve India-facing teams from anywhere (UAE, Singapore, London), we support cross-border deployment and INR-based billing to keep the customer's paperwork clean.

Program tiers

Three ways to work with us.

Pick the tier that fits how much of the sales cycle you want to own. You can start at any tier — most partners move up as they close their first few accounts.

Referral
Pass leads, we close
  • You introduce a qualified lead; our team runs the demo and closes
  • Referral fee on the first-year ACV
  • Zero training required — an intro email is enough
  • Best for: consultants, existing agencies, individual advisors
Best for early partners
Most common
Reseller
Sell dialque under your brand
  • You own the customer relationship, pricing, and support tier one
  • Discounted list price with visible margin on every seat
  • Co-branded sales collateral + partner desk for objection handling
  • Best for: sales agencies, BPOs, telecom system integrators
Most common tier
Systems integrator
Deploy + configure for clients
  • You lead technical deployment (self-hosted or hybrid installs)
  • Extended discount + implementation services revenue is yours
  • Direct engineering escalation channel for deployment questions
  • Best for: IT consultancies, DevOps agencies, telecom SIs
Highest-margin tier

Specific margin percentages, deal-registration terms, and territory rules are shared during the qualification call. We do this deliberately — a public discount page attracts the wrong shape of partner.

How it works

Live in two weeks from application.

  1. 1

    Apply using the form below. Takes ~5 minutes. We read every application within 2 business days.

  2. 2

    Qualification call — 30 minutes with our partnerships lead. We walk through your business, target segment, and the tier + terms that fit. If we're a mutual fit we send the partner agreement within 24 hours.

  3. 3

    Onboarding kit — sales deck, demo environment, competitive battle-cards, product-update briefings on your calendar within 5 business days of signing.

  4. 4

    Go to market — you start pitching. Our team is a Slack message away for demo-support, objection-handling, and joint-selling on named accounts.

Apply

Tell us about your business.

A real person reads every application. We reply within two business days, no auto-responder junk.

Partner application

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FAQ

Partner questions we get a lot.

What are the exact discount / margin percentages?
We share the specific numbers on the qualification call, not on this page. The reason is simple — the discount alone doesn't tell you whether a partnership will work, and posting it publicly attracts the wrong shape of partner. Expect margins in line with industry norms — smallest at Referral, largest at Systems integrator.
Do I need an existing customer base to apply?
No. We work with new agencies and consultancies too, especially at the Referral tier. Existing customers help — we score applications higher when you can name a specific segment you already serve — but they're not a hard requirement.
Can I sell only one of the two products (dialer OR AI voice agents)?
Yes. Some partners lead with just AI voice agents (a hot category with fewer competitors), others lead with the human-agent dialer for BPO / SDR customers. Pick whichever matches your book of business — most partners eventually cross-sell.
What about India-only, or do you accept international partners?
Both. Our platform serves India-facing teams, but partners can be based anywhere. We support cross-border deployment and INR-based invoicing to keep the customer's paperwork straightforward.
How exclusive is the territory?
Not exclusive by default. Exclusive territories are considered at the Reseller and SI tiers based on volume commitments — discussed and documented in the partner agreement, not by default.
How do referral fees / margins get paid?
Referral tier: paid once the customer clears the first invoice, quarterly settlement. Reseller / SI: you invoice the customer at your price; we invoice you at partner price. Both settled via bank transfer or Wise for cross-border partners.
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